Life Savers / The Trevor Project Ad Campaign & Website

Theoretical ad campaign and website for Life Savers and The Trevor Project, which was created for a class assignment. Since the brand name "Life Savers" works in unison with The Trevor Project's goal of saving lives, this concept came to mind naturally. This campaign is not only intended to remind viewers that suicide among LGBTQ youth is still an issue that needs prevention, but also to support this vital organization in an easy, accessible way. Furthermore, another goal is to inspire others to be there for LGBTQ people in their lives who might be struggling mentally.